Member Spotlight: Ambassador Jarmo Sareva, Consul General in New York

What does it take for Finnish companies to succeed in the U.S. market? In an exclusive interview with FACC-NY, Ambassador Jarmo Sareva shares practical insights drawn from four decades of international diplomacy and trade. 

His message is clear: Finnish companies already have the innovation, quality, and expertise to compete. They simply need to communicate their value with greater confidence. 

Success in the U.S. requires compelling storytelling, relationship-building, speed, and a long-term commitment to the market. Ambassador Sareva also highlights significant opportunities in AI, quantum technology, clean energy, life sciences, and consumer brands. 

Read the full Member Spotlight to discover his top recommendations for Finnish companies looking to grow in the United States: Member-Spotlight-2.pdf