Member Spotlight: A Second Home Market – What It Really Takes to Build in the U.S.

What does it take for a Finnish company to build a lasting presence in the United States?

In this Member Spotlight, Jussi Taipale, Partner, Deals, PwC US, draws on 25 years in mergers and acquisitions, the last twelve in New York, to share practical lessons on entering and expanding in the American market.

His central point is that the route matters far less than the preparation behind it. The companies that struggle, he says, are rarely those that picked the wrong path, but those that picked one before knowing what they needed.

The conversation explores when an acquisition is worth its price, what American buyers and investors value in Finnish companies, which assumptions about the U.S. market prove most expensive, and what buyers now ask about AI.

Concluding with his case for treating the United States not as an export market but as a second home market, this spotlight offers a practical guide for companies planning U.S. growth.

Read the full Member Spotlight here: Member-Spotlight-4.pdf